You ever notice when something is really hot on the streets then other companies basically copy it? Think about it, first there was Coke, then Pepsi popped up. iPhone came to the scene then Google came with Android phones. It seems to be an inevitable business practice. Obviously it makes “Cents” otherwise companies wouldn’t do it. But some companies are smart and add a few changes which usually plays off the weaknesses of the original hot company. Well Customer Advantage is basically following the same trend.