Let's face it every company has good points and bad points. Anyone that tells you that their company is perfect is smoking that stuff! We all have room for improvement. That's what this article is going to be about. Actually this may be an ongoing segment I use for other companies as well. I'm hoping that my "whining" aka constructive criticism will make some of these companies change for our benefit. So feel free to chime in as well!
Today my focus is on how to make SwagBucks.com better. It's actually a very popular company among my visitors and across the web. It has a lot of fun ways to make EXTRA money. But most people know it as a place to earn money for searching on the web. You can read my SwagBucks.com review here. It will give you the pros and cons of the company. So you'll have a better appreciation for this particular article after reading it.
Ok so let's imagine I had a magic wand and could change Swagbucks.com instantly to make it better for its users. Here's what I do.
1. Drop it like it's hot!
The biggest gripe that folks have with extra opportunities like Swag Bucks is that it takes a lot of time before you can see your first dime with the company. Currently the lowest cash amount you can withdraw via Paypal is $5. That can take a while to reach especially if you aren't involved in the higher paying activities such as offers, Daily Deals, Shop and Earn, etc. Obviously that's by design because SB makes more money off you when you engage in those activities. But I would think folks would be more inclined to try the other things if they could quickly see the fruits of doing the easier activities sooner. So ideally I would like to see the lowest PayPal withdrawal amount DROP down to $1 or $2. This way folks can earn money within a week or two rather than the weeks it can take to reach the $5 (if you only do the easier and lower paying activities). Psychologically once people see their first real cash payment, they get very excited and want to do more and share the joy with their friends. In the long term it would probably actually help SB make even more money.
2. Stop making surveys into damn S.A.T questions!
When SB first introduced surveys I was very excited because the other ways to earn were pretty fun and easy. So I assumed the surveys would be too. Well I was wrong! The surveys ended up being very long and anything but fun! Taking SB surveys literally feels like you're taking a standardized test that will determine if you get into college or not. My next gripe about the surveys is that SB should credit users for screener survey questions. Screener questions are basically used to determine if you qualify for a survey. They really should be very quick. But too often survey sites take advantage of users by making surveys screener questions damn near as long as the surveys themselves!
For instance, one of the first screener questions is usually gender related. Are you a male or female? If I've already told you that I'm a male then why would you need to ask me an additional 10-20 questions to determine that your feminine product survey isn't right for me? Do you think somewhere along the line my gender is going to change and I'll actually be able to give useful input on sanitary "paper towels", napkins or whatever the hell you call them. You would think common sense would prevail. Well It's been argued that some survey companies are collecting additional data for free using these so-called "screener" surveys. I'm sure that's probably the case with some of these companies. I don't know for certain if SwagBucks is purposely guilty of this practice. Either way, I think companies like SB should provide you some type of compensation for screener questions and make them significantly shorter. Web sites like PaidViewPoint and FusionCash get this and it's why I prefer doing surveys with them versus websites like Swagbucks.
3. More Polls Please!
One of my favorite sections on Swagbucks is their Daily Poll area. It's a one question survey with 4-5 multiple choice answers. They're a quick and easy way to earn a swag buck every day. My question is, why limit them to one a day? Why not follow the model of Instant Cash Sweepstakes and have multiple polls per day where folks get a chance to randomly win various swag bucks denominations as they answer many polls? Users can submit polls and win additional swag bucks if their polls are chosen and used. I think this would be a better alternative to the current survey section and a lot more fun.
4. No More Monopoly Money.
I know this will probably never change, because after all, the site's name is Swagbucks.com. But I'm starting to find that a lot of the sites that use virtual currency are set up in a way to really jerk the users. The fluidity of the virtual money is as annoying as the hiccups. For instance with Amazon gift cards, there is no taxes or shipping cost to buy or send virtual Amazon gift card codes. So why isn't the ratio 1:1 for swag bucks to Amazon gift card? I'm sure in certain situations it makes sense the way Swagbucks handles this because of the cost involved for certain gift cards or prizes. But honestly I'd prefer just straight cash for my activities like InboxDollars and FusionCash handle their activities. It's just more transparent. There is nothing worse when you discover your virtual currency has now lost more buying power because of some changes the parent company makes without warning. SuperPoints users know this all too well.
5. Referral Program
At one point Swagbucks had a great referral program where you could earn unlimited swag bucks on your referrals. It was great for folks like me that are pretty decent at getting people to sign up for stuff like this. But then they flipped it on us and now limit us to 1000 swag bucks per person (or whatever it happens to be now.) I understand from a business perspective why unlimited referrals aren't sustainable for them. But nonetheless it sucks.
I also feel they need to revamp their referral tracking system so you can set up campaigns and track your efforts. With most affiliate programs it gives you the option of adding little customizable sub ids to your referral link so you can determine which of your marketing efforts are working best. So for instance if I have a swag bucks link on my blog homepage it would be nice to have the ability to set up my referral link as such:
Then I can compare to see how many referrals I got from the link on my homepage versus another part of my site or whatever other subid I entered. Right now, all the stats provide you is how many people you have referred and how much swag bucks they have earned you. We need more information so we can improve our promotional efforts. I would also love the ability to contact your referrals so you can encourage them to make more use of the site because so many users are "deadbeats". I think a good portion of these users have forgotten about the program or just need more guidance on how to make it work for them. Being able to communicate with them would be great and make the company and all of us more money!
Mind Your Business…
As a business owner I understand there are certain considerations and decisions we make from a business point of view that may not always be popular with users or employees. But for the sake of "sustainability" or quite honestly for higher profits, you make them! So I'm sure some of the stuff I've complained about above falls into this. That's all cool and dandy, but as a user I still feel that there should be a way to resolve some of these gripes that balances the needs of the users and the business. It should also be noted that SwagBucks.com isn't the only company in town guilty of some of these complaints. I'll be coming after some other websites guilty of stuff like this too. Don't think you're safe. LOL
At the end of the day, I don't think any of the things I've mentioned above are deal breakers. You're still earning extra money for something you already do unpaid. So earning any type of compensation is an added bonus! But like I said at the start of the article, there is always room for improvement. SwagBucks is a great legitimate company that continues to grow and add various ways to make more money. So I highly recommend them for those that appreciate smaller extra money opportunities. But I think if they made some of the changes listed above, especially the lower payouts, it would make them even better.
So how would you make SwagBucks.com Better?
Ok, you've heard some of the ways I would improve SwagBucks.com, now it's your turn. How would you fix their website if you were in control? Chime in below, I'd love to hear your thoughts. If you like what you've read and want more please become a subscriber here. If Swagbucks isn't your thing and would prefer a traditional work at home job, click here. If you want some alternatives to Swagbucks, consider the following companies which address some of the things I discussed above. Fusion Cash, ICS, PVP and InboxDollars. You can also check out our extra money section here.
Thanks for reading as always!