What Is LifeVantage? A Scam Around Protandim!

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Getting old sucks' goes the saying, and there is nothing we can do about it. But many people wish and hope there is something that can slow down the inevitable and, at the same time, reduce the ‘side effects' of aging. So it comes as no surprise that these wishes are exploited by ‘quacks' proclaiming to have found the ‘Fountain of Youth' and created a product (or products) able to slow down the process of aging.

One of the companies offering these kinds of products is LifeVantage and is the subject of my review today.

What Is LifeVantage?

LifeVantage Corporation is a publicly traded (Nasdaq:LFVN), science-based company, dedicated to helping people reach their health and wellness goals through science-based solutions to oxidative stress. Founded in 2003, LifeVantage develops nutraceutical products, including Protandim, that leverage the company's expertise and that are intended to deliver significant health benefits to consumers.

LifeVanage is lead by Dave S. Manovich, Executive Vice Chairman, and the company's mission statement reads:

“LifeVantage Corporation is a company dedicated to helping people achieve their health, wellness and financial independence goals. We provide quality, scientifically-validated products and a financially rewarding network marketing business opportunity to customers and independent distributors who seek a healthy lifestyle and financial freedom”

What Are The LifeVantage Products?

The company carries ‘Products That Promote Health‘ in four categories:

what is lifevantage

Protandim – The Nrf2 Synergizer:

This is the “Flagship” of LifeVantage and described as ‘Protandim activates the body's natural ability to reduce age-related symptoms on the cellular level. Protandim reduces oxidative stress in humans by an average of 40 percent in 30 days. It activates Nrf2 to communicate with your DNA to deliver a biochemical wake-up call to your genes.

LifeVantage TrueScience ? Anti-Aging Regimen.

Introducing TrueScience™ with enhanced Nrf2 technologies, a revolutionary beauty system proven in a clinical study to visibly address the signs of aging.

LifeVantage Canine Health, Nrf2 for your dogs

LifeVantage Canine Health is a daily supplement specifically formulated for dogs. Using Nrf2-activating ingredients, collagen and omega-3 fatty acids, it is specifically formulated to reduce oxidative stress, support brain, skin, eye and joint function, as well as mobility, flexibility and cognitive function.

AXIO Energy Drink – Guilt-free physical and mental energy

And like an ‘after thought', LifeVantage added an energy drink to their product list in 2014.

lifevantage review

What Is The LifeVantage Business Opportunity?

It's your typical MLM where distributors make the sales of these products. Distributors also make money recruiting others into the business opportunity. It's a business model that LifeVantage recently switched over to in recent years. A while back you could have bought their products in health food stores and even off the shelves of some grocery chains.

Obviously, the sales through regular distribution were not strong enough to satisfy stockholders, so LifeVantage decided to pull their products of the shelves and go the route of network marketing through a force of independent product partners.

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LifeVantage Complaints

Like every company LifeVantage has complaints against their company. But these complaints cover the products and the business opportunity. We've laid them out here for you to consider so you can make an informed decision.

It's an MLM

Most people complain about MLMs with good reason:

  • You're required to place a monthly order (no matter if you need the product or not) to stay “active” or earn commissions.
  • Qualify and maintain active status every month to participate in the ‘pool of commissionable sales'
  • Recruit new product partners (Preferred Customers) like Lucifer collects souls of ‘The Bad”
  • Understanding a convoluted compensation plan. At least, LifeVantage provides a table that shows YOUR percentage commission of your down line to 9 levels deep.

is lifevantage a scam

Nevertheless, reading the complete compensation plan, and understanding it, requires at least a 4-year college degree; better yet a PHD.

Protadim Does Not Work As Claimed

To fully understand this statement we have to take a look at the ingredients Protadim is made off:

  • Milk thistle (Silybum marianum) extract (225 mg)
  • Bacopa (Bacopa monniera) extract (150 mg)
  • Ashwagandha (Withania somnifera) root (150 mg)
  • Green tea (Camellia sinensis) extract (75 mg)
  • Turmeric (Curcuma Ionga) extract (75 mg)

LifeVantage is billing Protandim as an Nrf2 activator, but numerous researches show that all 5 ingredients, by itself, are Nrf2 activators. Therefore, the claim that ‘only THEIR invention (Protadim)‘ is the correct antioxidant and Nrf2 activator able to slow down the aging process is untrue.

Yes, they have received ‘patent status‘ on their concoction. However, the patent office does NOT conduct tests. Rather they're just making sure that there's no existing patent for a similar product.

They lied about WHO invented Protadim!

A certain Paul Myhill recreated a 100% herbal version of a previous LifeVantage product that failed. Mr. Myhill did so without any medical background, degree or respectability in the industry. LifeVantage solved this problem by hiring a well-known and well-respected scientist, Joe McCord.

Dr. Joe McCord accepted stock option worth millions of dollars and lied to the world that he was the inventor of Protadim. The lie didn't hold up though. Mr. Myhill posted an open letter on April 13th, 2012 on Facebook, saying…………

“LifeVantage's communications are downright false, misleading, and perpetuate an ongoing fraud – one that the SEC and FTC should be made aware of”.

He also posted a letter, for further proof, from McCord himself, saying that he couldn't take credit for inventing Protandim, because “it was so close to its final embodiment prior to the beginnings of our association.” However, not long after, Mr. Myhill took down the FB post.

LifeVantage claims NOT to pay for Protadim Studies!

On LifeVantage's Science page, there is this quote:


Apparently, this is another outright lie, especially when LifeVantage disclosed several cases where they did pay for research. Why is that important, you ask? If I would offer you $100,000 for your research study, would it be 100% unbiased even if your findings would prove that my product DOES NOT WORK?

LifeVantage Canine Health Product is A Blatant Scam

It seemed like a brilliant marketing strategy to prey on people that love their dogs. I cannot understand why they expect people to spend $30 to $100 bucks a month on a product that is unproven to be totally safe for their animal. Particularly in light of one study that says……….

“The manner in which LifeVantage and its distributors are marketing Canine Health is extremely deceptive and irresponsible. The company made initial claims about the therapeutic efficacy of the product based on a study which by all appearances was so critically flawed as to be worthless….”

LifeVantage Products are Insanely Expensive

A one month supply of Protadim pills cost you $40 (Preferred Customer price) and contains 30 pills, each 625 mg. ONE LifeVantage pill cost you $1.33.

The pills are a blend of the 5 main ingredients I have listed above. These are easily available on the market and you can get them even at Amazon. Buying these 5 ingredients there, one pill would cost you 40 cents. Adding up the milligrams, you would get a whopping 2090 mg by taking one of each pill per day. LifeVantage pills cost you 3 times more and you get only 1/3 of active ingredients. Enough said.

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It is Very Difficult to Cancel the Monthly Order or get a Refund

Apparently there have been reports that LifeVantage has made it very difficult to cancel their monthly orders. This isn't a big surprise to me. Their business model obviously depends on having reps stay active. That's simply so they can use some of that money to pay other reps.

Extremely High Failure Rates of Distributors

All MLM companies have a high failure rate of their product partners. One reason is that not many people have what it takes to build and maintain a strong team of sales people. They also overprice these products of little value. That said, the usual failure rate is about 67%. LifeVantage however, has an extremely high failure rate of 92%.

They tried to ‘whitewash‘ this fact by announcing in their quarterly earnings report to the share holders, ‘that they were able to retain 57% of new Preferred Customer for the the last quarter‘. This equates to a failure rate of 92% for the year. Again, many people realize after a short while that the product DOES NOT WORK as promised and simply quit.

Not Many Distributors Make Money

Let me tell you again, this is a typical symptom of many MLMs. Only very few folks on the TOP of the MLM are making lots of money. It is a well known fact that in MLM schemes less than 4% make a liveable income and many folks don't break even.

Conclusion To My LifeVantage Review – Is LifeVantage a Scam?

I find it hard to say anything good about this company. LifeVantage products are obviously not what the company claims them to be. I could not find a single, independently conducted study that would confirm the efficacy of Prodatim. The handful of research studies I could locate, were obviously ordered and paid for by LifeVantage and sound fake. They also lie about the creation of Prodatim. The products are grossly over prized. According to some reports may even be harmful to humans as well as to their dogs.

The business opportunity is a bad one, to say the least. Considering the contras of the products AND the dubious marketing tactics, some of them borderline fraudulent. They make it sheer impossible to build a sustainable business, even for people experienced in MLM.

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At the end of the day, if you are looking for a business that doesn't force monthly orders on you and you want to work with products and companies you believe in you may want to consider My Top Work At Home Recommendation.

Unlike LifeVantage you have nothing to lose. It's FREE and you can work with companies like Amazon, Google etc promoting real products and services that you believe in and have probably used.

In any event, I hope you enjoyed reading my LifeVantage review and would love to hear your opinion. Chime in on your way out and let us know what's on your mind in the comments below. It's always great to hear from you and reps of these companies.

Until next time,

Eddy with a y

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