KnowledgePanel Review: Is It A Scam Or Not?

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If you're one of those people that feels the need to be heard in most situations, then you may want to turn that compulsion into some cash. In my KnowledgePanel Review you'll discover if this is really a way to get paid to share your opinion or if you're better off collecting soda cans. Either Way, I promise you'll discover a legitimate way of making money. So read on if that's your goal.

What is KnowledgePanel?

KnowledgePanel is a allegedly an “opportunity to be heard” run by GfK Custom Research North America. It was created by two Stanford University professors in 1999. is a website that allows you to share your opinions on important issues that affect the country.

Issues can range from health care, entertainment, to current affairs as well as new products, and you get to share your experiences, ideas and opinions on the various issues via national polls and surveys, for which you earn cash payments and other rewards.

How Does KnowledgePanel Work?

As a registered member, you'll be invited to take part in surveys for TV networks, international companies and national polls. What? This sounds serious! Well, in all fairness, it's all about making a difference. Survey sessions usually take roughly 10 to 15 minutes to complete and you'll get an invitation to do so, about once a week. So that's not too long or too time-consuming is it?

When and How Does KnowledgePanel Reward You?

KnowledgePanel reward options include a sign up bonus of $10.00 and you earn reward points every time you complete a survey. You get 1,000 points for every survey session you complete. Your 1,000 points is equal to $1.

You can redeem your points for cash, games, gift cards, or some other kind of merchandise that may have caught your attention from their customized online marketplace. Or you can use your points to try and win sweepstakes. Gamble much? Hey, no judgement from me.

Again, they only offer surveys as a way to make money. Fortunately, there are sites like,, and that pay you to take surveys, visit websites, watch videos and various other online stuff you already do.

How Much Money Can Be Made With KnowledgePanel?

Let's do the math shall we? Okay, so you get a signup bonus of $10.00 and let's say you get two to six surveys to complete for your first month. That's 1000 points per survey or $1.00 per survey, which adds up to approximately $12.00 to $16.00 for your first month. With six surveys a month, you most likely can make $25.00 in about five months time. That doesn't sound like something that would replace your income now does it? If you are ready to make real money online working part time or full time, check out My Top Work At Home Recommendation.

How Do You Join KnowledgePanel? is free to join. Once you've accepted their invitation to join, you'll receive a special code to complete your registration. The cool part is everyone within your household can sign up for it. Of course anyone under the age of 18 years of age, would need to have their parents' or guardians' permission to do so.

But…, yep there is a but. Even though KnowledgePanel may represent some international companies, this opportunity is restricted to U.S. residents only. Bummer. Are you feeling the disappointment? But hey don't stress… here's How To Find Legit International Work At Home Jobs. All in all, if you're looking to make some serious cash working part time or full time, then you need to check out my Top Free Work At Home Recommendation. It's open to anyone, no matter what part of the world you hail from. Woot! Woot!

KnowledgePanel Hacks or Tips

No internet access?

Even if you don't have internet access, you can still benefit from this opportunity. KnowledgePanel will hook you up with a computer and internet access, so that you can take part in the surveys and polls. That's how important and valuable they think your opinion is to them. Pretty cool, right?

Enjoying your stay?

You earn more rewards the longer you remain a member. Clearly this opportunity is for someone with patience, and who is not looking to make a ton of money online. Slow and steady wins the race here or rather benefits more from this opportunity.

Feeling lucky?

If you're not, then leave the sweepstakes alone, because you just might lose your points and then you'll complain that the opportunity sucks. Don't say I did not warn you.

KnowledgePanel Complaints

You know what? I really don't know if every single person who comes into contact with a company will love everything about it. Sometimes it's no fault of the company but just that some people just don't take the time to understand how things work. But, here are few things that stand out that can influence whether you engage this opportunity or not.

You won't get rich with this

This is not the opportunity that would fatten your wallet with hundred dollar bills if that's what you're looking for. A sign-up bonus is fine but the thing with surveys is that there is no guarantee that you will be selected to complete one, or two, or three for that matter. Then again you never know. Depending on your demographics, you just might miss out on a few, while your family members are completing survey after survey.

Well you can smarten up and cast your net even further. is a great survey website as an additional option. You can even diversify and make money doing what you already do online like watching videos and more at websites like, and But if you really want to get out of that 9-5, check out My Best Work At Home Recommendation.

Refer a friend reward?

Ain't no such thing with KnowledgePanel. Even if you're entire family signs up, you don't get any additional bonus or anything for that. You and your family members each get a one-time sign-up bonus of $10. That's it. There is no referral program you can share to make some extra dollars.

Oops! Did you get an invite?

Joining this opportunity is by invitation only! Sorry to “bust” your bubble, but GFK uses a process of random selection and only a few recipients receive an invitation by mail to join KnowledgePanel each year. That means if you don't get an invite then you'll just have to share your opinions, ideas, and experiences elsewhere.

Is KnowledgePanel Legitimate or a Scam?

KnowledgePanel is definitely legitimate. GFK, the company that runs it, deals with Fortune 500 companies, major universities, and such. But you most likely may not be getting an invite any time soon to join their panel and share your most valued opinions and make a difference. But if you feel the need to keep checking your mail box for that postcard, or wait indefinitely for an invite, to make a few extra dollars a week, then what can I say, but just wish you all the best.

If you like the concept of KnowledgePanel, then may excite you as well. At the end of the day, there are more ways to make a little extra income online. You can make money doing what you already do online by signing up with websites like, and But if you just don't have time for this sort of thing and you're serious about building your financial nest egg, then you definitely need to check out my Top Free Work At Home Recommendation.

As always, thanks for reading and feel free to let me know what you think about this.

Until next time,

Eddy with a y

27 thoughts on “KnowledgePanel Review: Is It A Scam Or Not?”

  1. They are a SCAM!!! Don’t wAste your time or energy, you won’t get paid!! They will tell you they have to investigate your reviews and you won’t here back. I called the Better Buisness Bureau and Turned them into the IRS for not paying there Surveyors while they take the Vendors Money!

  2. How do I stop getting your mail? I won’t join because like so many of these things you think race, gender, age are important to how you answer. And I’m not sharing personal info. I want to be taken off your mailing list since I worry about waste issues and are not interested.

    • Duhhhhh, of course they want to know your basic personal info !!! If I hired someone to do a survey and found that 90% of males LIKE me and 90% of females HATE me, then surely that’s something I want to know. Same about race and age.

  3. These assholes are liberals and sore losers. If they realize you are republican or conservative they kick you out because you fuck up their numbers. They only gather democrats and liberals, ask them questions and then publish the numbers as if it was a general poll of Americans. THEY ARE CROOKS.

    • Sigh…

      So the way market research work is based on supply and demand. Various companies will hire a market research company to get the views of certain demographics. So this could be gender, race, political affiliation, etc.

      Once they have a certain number of people within a group they are targeting then the study is will be closed out.

      Depending on who is hiring the market research company certain demographics are more in demand than others. For instance if I’m a feminine products company I will probably only want female participants.

      It’s not a conspiracy against males. It’s just that my company doesn’t target men so why would I want to pay for the views of males.

      And my friend that’s how market research companies work. There isn’t some “deep state” thing happening here.

      That’s part of the reasons I don’t spend time on surveys. It’s unpredictable and totally random and based on the needs of the client.

      It’s sad that we live in such a time of polarization that we think there is a conspiracy at every turn. We resort to assumptions and name calling even when it comes to ways of making money online.

      What a “great” time we’re living in. 🤷🏿‍♂️
      In any event my friend. I wouldn’t spend much time with surveys. You can’t control when you get them. And they’re not a good way to make consistent income online.

  4. I’ve read thru blogs, reviews and what not about Knowledge Panels but I’ve seen very little about security concerns.
    They want to know every minute detail of your life, spouses life, children’s, friend’s on and on…
    They assure your identity is confidential…but so does Google and FB
    both are now being scrutinized by the Feds (the largest information collector of all, coincidentally) for incidentally” sharing personal information with, well, anyone with the $ to pay for it.
    And gun owners balk about registering their guns???
    Knowledge panels want to know the most “intimate” details from everything from your net worth to your sex life.
    Think about it…

  5. Thanks for you insight Eddy. Like you I have been doing surveys for GFK for several years and like you the survey requests have tapered off. thought it might be that my age demographic is changing with time. Any insight as to why the decline?

    • You’re welcome. Surveys are based on supply and demand of certain demographics. Now there are way more people that join these panels. So there isn’t always enough surveys to go around. Furthermore certain demographics are more popular than others. Either way that’s why I would never depend on surveys as a consistent stable source of income. There are too many factors you don’t control to make it consistent money.

  6. ‘m Thank you for your comments. I’ve have not previously signed fearing that this was some kind of scam. It is clear you don’t have an “axe to grind” and you “tell it like it is”. I’m actually going to do the surveys (not for the money); I’m retired and opinionated. I’m also going to see what other comments you have as well.


  7. I’ve been doing surveys through Knowledge Panel for 6-7 years now. Lately they haven’t been sending me as many as they used to. Its true 1000 points = $1.00 and most surveys you will get 1000 points and from time to time you with get surveys that are worth more points than that. I have gotten quite a few $10 (10,000 pts) $15, and also a $25 survey once. Sometimes there are surveys where you don’t earn any points but get a chance to spin a prize wheel (Now changed to a different mini game) So sometimes you just have to do some non cash ones just to show they you are active so they send you more. I wish they would send me more. I have cashed in $525 since I started doing them. I should have another $25 in the mail any day now. It will be my first Visa card since they started offering that option instead of a check.

  8. We just received an invite from The Knowledge Panel. After reading your info I will pass,for the effort involved I would rather clean a house and get paid and be done with it. As an out of work Optician with almost 40 years of experience I have spinal cord damage and thought the Kpanel sounded ideal,oh well I will keep looking

  9. Hello,

    I thought maybe you’d want to hear from someone who worked (indirectly) for GFK. I was an undergraduate in Utah and worked a call center that only did surveys. One of the companies that this call center contracted with was GFK. I did the phone signup process with both english and spanish speaking invitees. All of their surveys that I was able to administer were always of top quality they don’t let terrible surveys through their system. I’m now in graduate school in sociology at a large Midwestern university and I can tell you that GFK is one of the companies that all of the faculty that do survey research can name off the top of their heads. I always wished I had gotten an invite, maybe someday. Hopefully this was useful to someone.


  10. Knowledge Panel contacted me to take surveys in change for gifts. I am on permanent disability so I am not able to work. I am a single mom, so I have time to answer surveys when I pop on the computer to check Emails form school and ect..
    I spend my points on taking my son to the movies. I have cashed in my points twice to go to the movies. Movies are so expensive now days..

    • Hey Yvette,
      Thanks for sharing your experience. I can totally see using this opportunity for little things like the movies which is nice. It’s just not ideal for anyone looking to make any real part time or full time income. But it’s all about your needs and knowing what this is good for.

  11. Well I never knew about this company before. Sounds legit but I question why anyone would go to all that trouble just to make a few bucks. I guess if you did several of these through multiple companies you could make some money but wow I am sure there are better ways to make money online. Thanks for the info Eddy.

    • Yes it’s definitely legit. But I agree I don’t know if it’s worth your time. For some people it may be. But clearly for you that’s not the case. I appreciate you chiming in though.

  12. Hi Eddy
    To be honest with you, even if I were a US resident, I would not sign up to Knowledge panel.

    I am tired of signing up for surveys, then after having taken a survey only to find out that it was just a screen survey. If I don’t qualify, then I have to wait for another one. If I do qualify, then I have to start another survey. Either way, its a waste of my precious time.

    I am looking to put my efforts into building a business that would sustain my family and I in the years to come. Something that is legit and is worth my time and effort. I am prepared to put in the hours. Just show me something concrete and worthwhile in the online world…


    • I hear ya Roopesh. What you described is what turned me off to surveys as well. But some people really love them. I just feel if I’m going to spend all that time, I’d rather it be towards something I know will build my income up long term. So I totally agree with you. Thanks for sharing your thoughts and experience.

  13. Knowledge Panel actually sounds kind of fun. I enjoy leaving reviews on Yelp. I like to review the good and the bad. I was also a mystery shopper, but gave that up as they had me going to frequently to the same places, and I just wasn’t up for eating a burger 4 times a week. Anyway, this sounds right up my alley and doesn’t appear like it would take a lot of time. Glad I found this information!

    • Hey, I’m glad I gave you another option to consider. If do you join, please come back and share your experience with us. I would love to hear it!

  14. Hi there,
    I have just looked at your review on your site and it goes without saying…fore armed is fore warned.
    You would have to do a lot of work with this company, in order to make some worth while money. I’m glad you posted this review and gave us a heads-up about what to look out for online.
    Cheers and thanks for the information
    Philip Browne

    • I’m happy you found the information useful. I don’t mind a lot of work but the money has to match up.

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